Client Collaboration Design - 2025
Abby’s Shiver Shack is a mobile snow cone truck with a lively, community-first spirit. This branding project was developed in collaboration with another designer, with the goal of creating a strong, recognizable identity that could connect with Abby’s target audience; families, kids, and locals seeking a fun refreshing treat. We worked closely with Abby to translate her values into a cohesive visual system that felt joyful, approachable, and professional.
The identity pulls from nostalgic summer imagery and bold color pairings to create a brand that stands out on the road and at events. Deliverables included a full logo suite, playful type treatments, branded illustrations, merchandise applications, and digital mockups. Designed to help Abby confidently launch her business and grow with clarity and style.
