A conceptual mockup imagining an alternate release of Ethel Cain’s Preacher’s Daughter as an extended edition.
The design pairs stark religious imagery such as lace, crosses, and empty churches paired with muted, sepia tones to echo the album’s haunting Southern Gothic atmosphere. This project blends conceptual branding, album design, and storytelling, showing how a visual identity can extend the mythology of an artist’s work beyond the music.
