A conceptual ad campaign that reimagines Halsey’s Badlands as a line of fictional products. Each design transforms lyrics into tangible consumer goods, blurring the line between music and branding.
Each ad uses playful, sales-style wordplay that turns. Halsey’s own words into product callouts. Turning the emotional world of Badlands into something you could buy off the shelf. Allowing me to combine brand design, conceptual storytelling, and lyric inspired designs.
