The OWL (Optimizing Wellness & Longevity) Conference is a professional medical event dedicated to emerging therapies and clinical governance. My role centered on creating a clear, cohesive way-finding system that guided attendees through the multi-day experience with ease.
I developed directional signage that not only served a practical function but also reflected the conference’s bold, forward-thinking identity. Alongside the signage, I designed supporting materials including a branded lanyard, brochure, and tote bag. Which contributed to a consistent and engaging experience for the attendee. The overall visual direction was crafted to communicate professionalism, innovation, and accessibility, aligning with the values of both the conference and its global medical audience.
